Overview
Parma City of Gastronomy & Perfume is a walk through the elegant and typical shops of the city center that will fascinate and engage your senses.
A journey that will delight eyes, nose and palate, through the discovery of the gastronomic delicacies that have made the city of Parma famous in the world, Parmigiano Reggiano, Prosciutto di Parma and the tasty products of the Parma charcuterie, handmade fresh pasta, traditional desserts and pastries.
We will also discover the scents of Parma, starting with the unmistakable Violetta di Parma, a symbol of the city and of an era.
After a pleasant stop at the Violetta di Parma 1930 shop and an engaging sensory experience at an Acqua di Parma store, to get to know the brand from its origins to new variations, a fragrant aperitif, based on ancient fruits and lost drinks, will transport us to the Parma of the late nineteenth century, era of the birth of Borsari.
We will discover the protagonists of the perfume supply chain in Parma through an engaging visual-olfactory sensory experience, capable of recalling different olfactory memories related to the city of Parma and its territory.
- Recommended by 98% of travelers
- Badge of Excellence
- Free cancellation up to 24 hours before
- Mobile ticket
What's included
San Filippo Neri Antique Pharmacy and Oratory of San Tiburzio entrance fees
Traditional Sandwich or Focaccia
6 Food and Wine Stops and 4 stops dedicated to the history of Perfume
Bottled water
Glauco Lombardi Museum entrance fees
A visit to an Acqua di Parma store
2 Glasses of DOC Parma Hills Wine
Vertical Tasting of Parmigiano Reggiano Cheese
Chopping board of cold cuts: Prosciutto di Parma, Culatello di Zibello, Culaccia, Coppa, Spalla and Salame Felino
Coffee and/or Tea
Expert licensed tourist guide
A fragrant aperitif
Traditional Fresh Homemade Pasta (2 types)
Traditional Balsamic Vinegar
Traditional Cakes/Pastries
Meeting and pickup
Travelers meet at the meeting point.
Meeting point
In front of the entrance to the Glauco Lombardi Museum
End point
This activity ends back at the meeting point.
What to expect
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Parco Ducale
30 min
The visit to the Ducal Park introduces us to the discovery of the history of the city of Parma, capital of the Duchy of Parma and Piacenza from 1552 to 1859, and of the botanical characteristics of the famous "Violetta di Parma", present within the Duchy during the second half of the eighteenth century.
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Palazzo della Pilotta
30 min
We will visit the exterior of the Palazzo della Pilotta, built in the early Seventeenth Century by the Farnese as an imposing container for the court's services. We will retrace the dynastic passages that followed the extinction of the Farnese dynasty.
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Museo Glauco Lombardi
40 min
We will visit the exterior of the Palazzo di Riserva, inside which the Glauco Lombardi Museum is located. We will retrace the events of the arrival of the famous "Violetta di Parma" inside the Duchy of Parma and Piacenza in the second half of the Eighteenth Century and the success of the small flower under the First and Second Empire, amply testified by the collections of the Glauco Lombardi Museum.
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Teatro Regio
40 min
We will take a look at the exterior of the Teatro Regio, one of the most important Opera Houses in the world, where internationally renowned artists, such as Paganini, Verdi, Toscanini, Callas and Beniamino Gigli, have played, sung and worked.
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Parma
30 min
We will be enchanted in front of the colorful counters of the famous patisseries, enjoy their sweet and cosy atmosphere while savoring traditional desserts and pastries.
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Battistero di Parma
30 min
We will observe the magnificent Baptistery of Parma from the outside.
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Cattedrale di Parma
30 min
We will cross Piazza Duomo and we will admire the Cathedral from the outside.
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Parma
10 min
We will visit a historic shop in the center to taste a traditional focaccia/sandwich.
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Color Viola
20 min
We will discover the Violetta di Parma 1930 shop.
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Parma
1 hour
We will learn about the protagonists of the perfume supply chain in Parma, the origins of the first Italian cologne, Acqua di Parma, an iconic fragrance since 1916, and the birth of the other famous perfume and cosmetic companies in the area. We will deepen our knowledge of the Acqua di Parma brand, the history, values, and timeless style of the Maison from its origins to its new declinations, and approach Artistic Perfumery through an engaging sensory experience at one of the historic perfumeries in the city center.
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Parma
20 min
A fragrant aperitif will transport us to the Parma of the late Nineteenth Century, era of the birth of Borsari.
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Piazza Giuseppe Garibaldi
10 min
We will walk through Garibaldi Square, overlooked by beautiful buildings such as the Captain’s Palace, the Town Hall and the Governor’s Palace, and also shops, restaurants and cafes which have earned the town the title of “UNESCO Creative City of Gastronomy”.
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Parma
1 hour
A fresh pasta shop is a must-see stop walking through the city of Parma, to learn about the ingredients of the famous Emilian homemade pasta and its different shapes, to discover the flavors of typical dishes and curious anecdotes.
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Parma
50 min
We will visit a traditional Deli shop to discover the gastronomic delicacies that have made the city of Parma famous in the world, Parmigiano Reggiano, Prosciutto di Parma and the tasty products of the Parma charcuterie such as Culatello di Zibello, Fiocco, Strolghino, Salame Felino, Coppa, Pancetta, Gola, Culaccia, Spalla Cruda and Spalla Cotta di San Secondo Parmense.
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Parma
30 min
We will visit to the San Filippo Neri Antique Pharmacy, a fascinating place hidden in the heart of the historic center, guardian of the cosmetic and pharmaceutical heritage of the city. A galenic laboratory that has preserved untouched its structure dating back to 1789, the perfect place to discover, touch and smell the raw materials once used by apothecaries and perfumers and flip through the ancient recipe books based on natural ingredients, a legacy of ancient knowledge.
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Parma
20 min
We will conclude our immersion in the colors, scents and aromas of the city with an unusual tasting of artisanal gelato, capable of recalling different olfactory memories related to the city of Parma and its territory.
Cancellation Policy
For a full refund, cancel at least 24 hours before the start time.
Times are local to the experience (Europe/Rome).
Additional Information
- The order of sites and places visited may be subject to change depending on the availability of shops, restaurants and museums.
- Mobile or paper ticket accepted
- Up to 10 travelers per booking
- Each booking must include at least one adult.
FAQs about Private Half-Day Tour to Parma City of Gastronomy and Perfume
Can I cancel Private Half-Day Tour to Parma City of Gastronomy and Perfume for free?
Yes. For a full refund, cancel at least 24 hours before the start time.
How long does it take?
It takes about 7 hours.
Where does it start?
In front of the entrance to the Glauco Lombardi Museum
What's included?
- San Filippo Neri Antique Pharmacy and Oratory of San Tiburzio entrance fees
- Traditional Sandwich or Focaccia
- 6 Food and Wine Stops and 4 stops dedicated to the history of Perfume
- Bottled water
- Glauco Lombardi Museum entrance fees
- A visit to an Acqua di Parma store
- 2 Glasses of DOC Parma Hills Wine
- Vertical Tasting of Parmigiano Reggiano Cheese
Which places does it visit?
It visits Parco Ducale, Palazzo della Pilotta, Museo Glauco Lombardi, Teatro Regio, Battistero di Parma, Cattedrale di Parma, Color Viola, Piazza Giuseppe Garibaldi.
Which languages is it offered in?
It is offered in English, Italian.
Is it suitable for children?
Children must be accompanied by an adult.
Operated by ARTEMILIA Guided Tours
